For nearly 3 years, everyone has been talking, doing or imagining vintage. Yet now the trend is taking a new turn. Vintage no longer means recycled, tired old gimmicks, as if the garment had had a hard life before even reaching us. Nowadays, vintage means going back to the source, to the ethos of another age, though enhanced using modern technology. It's no longer about the aging of an item: we seek the essence of its creation, then we replicate it with extra care and all the quality that modern techniques and materials can offer. In short: the best of the past combined with the technology of the future. A few examples: IKE watches, who replicate famous models of watches using high-tech materials, Fiat who honour the cinquecento, increasingly retro styles in spectacles, though always lighter and offering greater protection… |
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